Christmas Designers is a leading provider of Christmas supplies and one of the most innovative creators of holiday displays. This 30-year-old company specializes in indoor and outdoor commercial Christmas decorations, ranging from small garland pole decorations to giant Commercial trees, reaching heights of over 100 feet tall.

I designed and copywrote Facebook and Instagram ads based on cost per conversion rates on previous ads for the client. I would participate in analysis and brainstorming sessions with our Media and Creative teams to discuss what type of designs and copywriting would drive sales, and would implement our ideas into the ads. I would create A/B tests to analyze which designs and copywriting would appeal most to our target audience.

Additionally, I designed google retargeting ads as gifs for those who had previously visited our client’s website to gain added brand exposure.

I designed pop-ups in Privy for our client’s website based on previous designs that have had most conversions for the client in the past. I also set certain triggers to capture the visitors’ interest and capture abandoning visitors. These pop ups created a call to action to visitors, and rewarded those engaged with a special offer. For Christmas Designers, I created an A/B test based on pop-up the background.